Principal, Seven Dials Marketing Inc
I started Seven Dials Marketing after developing countless go-to-market plans and pitch decks and after more than a decade on the road helping sellers and observing buyers. More than anything, I’ve learned that the last mile of marketing requires more attention than most organizations give it. Too often, revenue teams are left translating brand and product marketing to better suit the uniqueness of the buyer-seller dynamic.
In a nutshell, Seven Dials provides that translation layer.
Earlier in my career, after a series of sales roles, I became a digital media director and bought millions of dollars worth of advertising on behalf of marketers like Cisco, eBay and Microsoft. I’ll never forget the empathy I had for sellers who were poorly armed or lacked training. That empathy inspired me to ‘switch sides’ again.
In 2009 I took a marketing role at SAY Media overseeing a team tasked with creating sales and marketing narratives as well as supporting a sales team in the office and on the road.
Most recently, I ran marketing at Sharethrough, where I spent more than seven years. For the first five years I led product marketing and revenue-enablement. The company eventually grew into one of the world’s largest and most differentiated ad exchanges. I believe that much of our success came from our understanding of, and empathy for, the buyer-seller dynamic.
At Seven Dials, we aim to help companies develop better go-to-market plans and arm their revenue teams to tell the right story every time.
visit us at www.sevendialsmarketing.com
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